Malay Mail, 2008-01-15
By Adly Syairi Ramly
TO become the pulse of the city and the city folk's companion.
Those are among the goals the country's latest radio station, Capital FM, hopes to achieve when it makes it debut on 88.9FM at 12.01am on Feb 1.
Operated by Capital FM Sdn Bhd, which is owned by property tycoon Tan Sri Syed Yusof Syed Nasir and his partner, Selangor's Sultan Sharafuddin Idris Shah, the station is targeted at professionals aged 25 to 45 of all races.
It will be presented 50 per cent in Bahasa Malaysia and 50 per cent in English.
As for its music, it will play a combination of hot adult contemporary - popular music from 2000 onwards; soft adult contemporary - songs from 1980s onwards; acid jazz; R&B; and club house music.
"If you look at other countries in the world, each has their on radio stations dedicated to people living in their capital cities.
"It's time for Malaysia to have one, a radio station that will give them updated news on things related to city life," Syed Yusof, Capital FM Sdn Bhd's chairman, told The Malay Mail yesterday.
"It is also our interest in owning a radio station where we can give fair information to our listeners while at the same time, provide synergy to our group of companies."
"Tan Sri Syed Yusof believes that CaptalFM 88.9 will find its niche in the Klang Valley."
These include Concorde Hotel Kuala Lumpur, Concorde Hotel Shah Alam, Concorde Inn KLIA, Hard Rock Cafe, Planet Hollywood and Saloma Bistro and Theatre Restaurant, among others.
On the stiff competition ahead, especially with the number of private radio stations in the country, Syed Yusof said he doesn't see that as a problem.
"We know there are a lot of other radio stations and we are not competing against them. We want to complement them by being an added value to radio listeners," he said.
On the decision to focus only on Klang Valley, Syed Yusof said, however, there are plans to go nationwide.
"For now, we want to focus on the Klang Valley market. Maybe after a year or two, we'll go nationwide and if we do, we are going to the main cities first," he said.
As for the presenters, Syed Yusof said they include a couple of high profile DJs but refused to reveal the names at Press time.
On top of being the first radio station that is aimed at city folk, Capital FM will also be the first radio station in the country to be broadcast from a hotel.
"Our studio will be at Concorde Hotel Kuala Lumpur and it will face the busy Jalan Sultan Ismail. It'll be very interesting."
(c) 2008 Malay Mail. Provided by ProQuest Information and Learning. All rights Reserved.
Publication Date: 2008-01-15