KUALA LUMPUR: Tune Money Sdn Bhd has appointed Joyce Lai chief executive officer (CEO), effective Jan 7.
Lai replaced Tengku Zafrul Aziz, who left in November, the company said in a statement.
Director Datuk Seri Tony Fernandes said that Lai’s appointment was in line with the company’s vision to have a CEO with marketing background to drive the company.
Previously, Lai was AirAsia Bhd’s regional head of communications, looking after the AirAsia’s and AirAsia X’s corporate and brand communications.
She joined the budget airline as senior manager, media division in September 2001.
Prior to joining AirAsia, Lai held various key positions in Warner Music Malaysia from 1994 to 2000, as head of international and group product and strategic marketing manager.
Subsequently she joined BMG Music Malaysia in 2001 as marketing director and left the same year.