KUALA LUMPUR, 18 November 2008: DiGi Telecommunications Sdn Bhd ("DiGi") mobilised almost 1,000 of its employees to the streets in the Klang Valley with a mission to switch as many people as possible to DiGi.
This on-ground exercise is the first-of-its-kind in Malaysia that saw the majority of DiGi employees canvassing at six main commercial areas in the Klang Valley. The employees informed people about the easy process of switching their mobile service providers in the Mobile Number Portability (MNP) environment while still keeping their phone numbers.
DiGi's 1-Low-Flat-Rate was the best selling point during the mission, as employees, dressed in yellow, went around town approaching pedestrians, informing them about the many benefits of switching to DiGi.
"We are determined to reach out to as many people as possible and help them make an informed decision. MNP offers the ultimate freedom of choice for people to switch to another service provider that suits their needs best without changing their phone numbers. Having our employees as MNP ambassadors actively involved in switching people adds our personal touch to the interaction and carries with it our responsibility to ensure the people they switched have made the right decision," explained Johan Dennelind, DiGi's Chief Executive Officer.
He added: "We were literally painting the town 'yellow' as our enthusiastic DiGizens came together and really got into the spirit of things. Many staff members drew great crowds through singing and dancing. Their persistence paid off as hundreds of people were switched successfully to DiGi during this five-hour mission."
Switching to DiGi is absolutely free and prepaid customers are also offered an automatic 365 days validity at no additional cost. On top of this, customers who port to DiGi Postpaid will enjoy free activation with no advance payment required.
Staying true to its promise of providing convenience to its customers, switching to DiGi is a fast and hassle-free process. Customers can choose to walk into any of the 250 DiGi outlets nationwide or switch online at www.digi.com.my/switch where a SIM pack will be delivered to their doorsteps for free.